On April 21st, Google will be rolling out a massive new update to their ranking algorithm. Unlike previous Google updates, they are actually announcing ahead of time what the new update will be.
This update focus on more mobile-friendly websites in the search results. It is absolutely necessary for your website to pass the mobile-friendly test if you want your website to continue to rank for Google searches from mobile devices.
You can test to see if your website passes the mobile-friendly test here.
Ever since Google has announced the pending Mobile-friendly update, the internet marketing world has been abuzz. If you would like to read a little more about this update, just run a simple Google search for the query “Google mobile-friendly update” to find a variety of excellent resource sites.
What Does This Mean For Your Business
If your website does not pass the test, it means that your website will fail to show up when consumers search for your local business or services from their mobile devices. The importance of mobile search for local business cannot be understated. In addition to representing more than half of all monthly searches, the action rate for local searches in much higher for mobile searches than for searches from a desktop. Additionally, there is a 6-8% increase in click-through-rate on Click-To-Call extensions on mobile searches.
The power of SEO should be well understood, if you are unsure of the value SEO can provide your business, you can read more about that here. More value is provided from mobile searches than from desktop sources due to the more emergency nature of the former searches.
It is absolutely vital for your business to have a mobile-friendly website if you want to compete in your local area.
With mobile searches now representing over 50% of all monthly search traffic, you do not want to miss out on this opportunity. Losing more than half of the traffic to your website will have a significant impact on your bottom line and result in a significant decrease in your businesses revenues.
Do Not Wait Until It Is Too Late
You will want to jump on this before it is too late. Be pro-active and make sure you make your website mobile friendly before Google rolls out this algorithm update. Make sure you update your website and give it a clean bill of health to save yourself from the pain of losing half your traffic.
Give us a call today if your website is not mobile-friendly, and we will be glad to help you out.